The sports sponsorship marketplace
Where athletes meet the brands that back them.
List your profile, get discovered, and close deals. No agents, no gatekeepers.
Free
for athletes and teams, always
Direct
no agents, no gatekeepers
End-to-end
discovery to signed contract
UK-built
made for UK sport
What Podium is
A sponsorship market that cuts out the middle.
Podium is new. Rather than quote numbers we haven't earned yet, here is exactly what you get on day one, and what it costs.
Direct, not brokered
Brands and talent deal with each other. No agency in the middle taking a cut of your sponsorship, and no waiting on someone else to pass a message along.
Free for athletes, teams and agents
Listing a profile, appearing in search, messaging brands and signing a deal cost you nothing. Podium is funded by brand subscriptions.
The whole deal in one place
Discovery, proposals, e-signature and payment run through Podium, so the terms you agreed are the terms on record, not scattered across DMs.
Built for UK sport
Grassroots to international, university and academy programmes included. Payments in sterling through Stripe, with a contract record you can hand to your accountant.
We'll publish real marketplace figures (profiles listed, deals agreed, value matched) once there are enough of them to be meaningful, and we'll source them from the platform rather than from a marketing brief.
How it works
From signup to signed deal.
Three steps, zero gatekeepers. Just athletes, teams and the brands that back them.
Athletes & teams
Build your profile
Add your sport, stats, reach and rates. Show brands exactly why you are worth backing, no agent required.
On the marketplace
Get discovered
Sponsors search the marketplace by sport, audience and budget, then land on your profile and reach out.
Deal done
Close the deal
Negotiate terms, e-sign the contract and get paid, all in one place. No middlemen, no gatekeepers.
Live marketplace
Browse the marketplace.
Filter thousands of athletes and teams by sport, budget and location. Spot who's ready to deal, then reach out direct.
Maya Okafor
Sprinting · BUCS Champion
48.2k followers
Riverside FC
Football · Semi-Pro
12k matchday reach
Leah Daniels
Netball · National League
27k followers
Tom Reyes
Cycling · Elite Endurance
31k followers
Aisha Bello
Boxing · Featherweight
63k followers
Harbour Rowing Club
Rowing · Regional
4.5k followers
One platform, four playbooks
Built for everyone in the game.
Whichever side of the deal you're on, Podium gets you there faster.
Athletes
Get discovered. Close deals. Keep every penny.
- Rich profile with stats, media & socials
- Browse brand campaigns and pitch direct
- E-sign contracts and get paid
Teams
Turn your fanbase into your next sponsor.
- Showcase your reach and your roster
- Match with sponsors that fit your club
- Negotiate and sign deals in-app
Brands
Reach elite talent at scale, with no agency markup.
- Powerful search across verified talent
- Run campaigns, proposals & contracts
- 7-day free trial, then simple tiers
Agents
Manage your whole roster from one dashboard.
- Represent multiple athletes & teams
- Track deals and deadlines in one view
- Close more, chase less
FAQ
Questions? We've got answers.
Everything you need to know before you step on the Podium.
Still curious? The best way to learn is to dive in.
Get started free